Most website managers and digital marketers believe that all of their problems will be solved when they figure out how to get more people to visit their web pages. In fact, more visitors won’t make a difference if your web pages don’t lead those visitors to convert.
Prospects DON’T VISIT web pages looking for a Wikipedia info listing about your product, service or brand. Nope. They have a need. Or a problem. And they’re DECIDING if you offer the best solution.
I can create copy that addresses your prospects’ desires at each stage of their decision-making process. Convincing them more and more at every step that you offer the best solution for their needs.
Without fabricating or overselling. (Your prospects are too smart for bait-and-switch messages!).
I’ll augment your copy with persuasive design to increase your conversion rate—the end goal, whether that’s more money, more leads or more subscribers.
My copywriting comes from voice-of-the-customer research. It’s the secret sauce that uncovers why and how your audience buys.
Research is just one of the reasons my copy will produce seriously good results for your ad landing pages or website.
The copy she helped me create wasn’t cheesy, either. That’s something my audience will not tolerate. It has to be authentic to our community, and I definitely feel like what she came up with was authentic, and we worked together to really hone it.
Since we talked and made changes, our sales have been higher than ever. We made a 30% leap in the first month, which is incredible. I think the site is really speaking to people now more than before.
Neely Quinn, Owner
I was impressed with how her copy combined my company’s values and passion, along with customer testimonials. She nailed what my new focus is about – without changing my voice.
She gave me a mock-up of copy and layout suggestions which made it easy for me to understand her ideas.
I wish I would have worked with a copywriter on my website from day one. Someone like Mary who has copywriting and marketing strategy experience would have saved me $5,000 in wasted time.
Dean F. Barta, Chief Adventure Officer
Return On Adventure