Inspire Your Audience with Copywriting Know-How That Takes Their Marketing to the Next Level
Your audience will learn:
Your audience will receive a copywriting framework for:
Alexa Hubley, Head of Marketing at CXL Institute
“Your presentation was awesome. I was super stoked by your approach to Voice of the Consumer research, and some of your example questions were very powerful. So often these surveys ask flat-footed questions but not yours. Well done and thanks so much.”
Christine Leonard, Strategist at Havas Health & You
“Mary’s talk on how customers can help you write copy that sells was engaging & informative. She opened with a compelling story to get our attention and followed up with a series of strategies and examples from her daily work.
She even reached out to an attendee before the talk and worked with him on making some copy changes to his site. Mary cited these copy changes at a few points during the talk to illustrate her points.
The highlight of her presentation was when she provided us with a handful of proven strategies, and then 10 minutes to try them out on our own content. It was a mini, real-time homework assignment that everyone enjoyed. We took another 10 minutes to share our work, and Mary invited the audience to provide feedback to one another. Within minutes, we were all helping each other write copy that sells.”
Dave Warfel, Creator, Writer & Developer at Escape Creative