Listening to customers uncovers powerful selling tactics for email sales campaigns. Gemstones of information that can transform ho-hum campaigns into high-performing all-stars.
Sierra Club Colorado (SCC) understood this. Which is why they loved the idea of listening to their supporters and letting THEM direct the next sales campaign.
I tapped into their supporter intel and:
- tripled the conversion rate
- increased revenue 10-fold
- nearly tripled the number of donors
We listened and discovered what supporters needed from SCC. We responded with a campaign that proved how SCC could help their patrons achieve their desires. I found the right messages—like “giving supporters a voice”—that motivated people to donate.
“Mary wanted to learn what drove people to contribute to the Sierra Club. She came at it from a holistic point of view—getting to know people and engaging them instead of just asking for donations.”
Digital Innovation Campaigner, Sierra Club
The Successful Email Campaign Development Process
I began with a digital sales funnel audit. Even though SCC is a nonprofit, my audit identified which areas of the funnel needed optimizing with for-profit conversion copywriting and design strategies.
By pinpointing where to optimize, the audit saved time and provided a higher return on our effort.
The audit also directed customer research which I used for:
- story development in a 5-email nurturing series
- messaging strategy on a long-form sales page
- content that addressed the anxieties supporters had
Copy was delivered in a layout designed to optimize conversions.
You Can Have a High-Performing Digital Campaign without the Grind of Getting it Done
Have the luxury of receiving an optimized campaign backed by customer research. Laid out, written and designed. Without having to do the work.
You’ll get a campaign by a conversion copywriter and growth strategist who’s looking out for your long-term success.
Then we’ll set up a time to discuss how I can raise the bar on your results.