The team at TRI Resources came to me for a copy facelift when they updated T3, their ink and toner finder. This product didn’t get much of an introduction when it first landed in the marketplace. Probably because ink and toner finders aren’t sexy.
But here’s the rub. That software-as-a-service product is an inventory dynamo for online printer supply stores. Powered by accurate data, T3 gives online merchants freedom to sell any computer printer supply on their website. The ink and toner finder eliminates the need to use a website platform developed by a wholesaler with limited inventory channels.
When the team first came to me, they didn’t think to tell their prospects about this important benefit. Until I gave them a talking too. Until I fished around for value-packed benefits their prospects needed to hear.
It appears that online retailers are stoked about the new copy because TRI Resources received a huge increase in page views after the facelift.
And get this: within the first month 48% of the visitors clicked through to get pricing, and leads began coming through the website.
This was a boon for a niche website that had been slumbering along with no sales leads for more than six months.
Web Copywriting Exposes the Value of TRIguideOnline
I also rewrote the web page for T3’s companion TRIguideOnline. This project required a fishing expedition as well. I uncovered the big value of helping printer supply companies get more sales faster, with fewer returns.
On the original web page visitors had to go through a long table to find the price that matched their user base. I put a stop to that by adding a pricing calculator. Now visitors just slide a tab to see their price.
This is an example of how copy and design work together to give visitors a better experience. And prospects deserve that!