Okay, you’ve got 8 seconds, maybe 12 seconds max, to hook your website visitors.
That’s only 12 seconds to entice a visitor to decide to invest more time exploring your website. After those 12 short seconds, the next hurdle comes…
Getting them to take the specific action you want.
With each visitor costing anywhere from $1 to $20 A PIECE, if they don’t stick around your website can quickly turn into a “money pit.”
Or… with THE RIGHT strategically placed copy, designed for highest conversions, you can turn your site into a “conversion machine.”
It’s your decision. And my mission. The difference is in the details. Such as the precise words that connect directly to your visitors; as well as the layout, user experience and images that compel visitors to take the actions YOU want.
My name is Mary, and writing website copy that converts and gets business results is my specialty.
Get More Conversions By Listening
Finding website copy that produces results is all about listening to your customers.
I use voice of customer (VOC) data to find the precise copy that will resonate with your audience. VOC is qualitative research that has a proven track record of increasing conversion rates.
This research provides insights into the wants, needs, desires and problems your visitors have because it’s gathered by listening to people in their same shoes… your customers. It also reveals the hesitations your prospects have when deciding to buy. Or download. Or subscribe.
VOC insights uncover opportunities to craft hard-to-find information and answers visitors are looking for. The copy eliminates the fears visitors have around trusting your company or making a purchase. All of this makes their experience on your website meaningful and motivates visitors to take the actions you want.
The Often Overlooked Way to Dial Up Your Website Copy’s Conversion Power
People process images in milliseconds. In a blink of an eye, a visual can convey a message that pulls a person’s attention toward your copy. When that 12-second stopwatch is ticking, a visual’s quick trigger can make a difference as to whether or not your copy gets noticed and read.
My experience improving websites through user testing gives me the expertise to deliver copy designed to stand out and get seen by your visitors–even by those hard-to-connect-with skimmers.
Turn Your Visitor Strike Outs into Grand Slams With a Conversion-Wired Website Copy Package
I’ll deliver copy that aligns your prospect’s needs with your business value. Copy that moves your audience through their decision-making process and convinces them at every stage that you’re the best solution for their needs.
When tested, this audience-centric strategy converts better than copy based on assumptions. Or hype. Or feature-focused content. Or creative “meaningless” slogans.
The package includes:
√ A strategy that sets up your website to be a conversion funnel rather than an informational “money-pit.” The funnel strategy is based on data not opinions. Plus my years of experience as a website designer and conversion focused copywriter.
√ Message research and development that uncovers the buying motivations of your target audience and your business value as seen through their eyes. Insight that will make all of your marketing more successful.
√ Content for 3 web pages that will engage visitors and motivate them to take the action you want.
√ A visual layout of your copy with design suggestions that will dial up your copy’s conversion power. The layout will ensure that skimmers (79% of your visitors) will read your content. You’ll get the bonus of not losing your audience because of eye strain (60% of computer users).
This funnel strategy and conversion copywriting package starts at $3,497. The turnaround time is typically 5 weeks.
Ready to Get Better Results From Your Website?
A Conversion-Wired Website Copy Package is Perfect For…
- Getting more leads, sales or subscribers from your website.
- Improving the ROI from your website redesign. Use the conversion funnel strategy to guide design and SEO before you engage the rest of your web team.
- Eliminating internal silos and getting your team onboard with a single strategy to improve the performance of your website.
Conversion Copywriter Mary Iannotti Has Some Serious Expertise
During my decade as a corporate marketer, technology, healthcare and alternative energy companies used my digital campaigns and product marketing to increase sales. With my know-how, their web pages ranked higher in search engines and supported business goals.
I specialize in writing persuasive copy designed to convert and optimizing digital sales funnels. Abilities that make me an ideal person to give you the copy you need to get better results from your website.
Here are a few examples of wins I’ve helped my clients achieve:
- My PPC landing pages have brought in 5-figure sales.
- A recent copy rewrite took a website from zero leads to an average conversion rate of 10% for product inquiries.
- I’ve written, designed and managed websites that grew revenue for 15 years.
Here’s How to Get Started
√ Fill out a 2-minute questionnaire about your website and business goals.
√ We have a 15-minute call to see if we’re a good fit for each other.
√ You submit payment and give me access to your heatmap (if you have one) and analytics.
√ I deliver a strategy that maps out your website conversion funnel.
√ I conduct customer research which may include an online survey, a visitor survey, up to 3 live interviews, and testimonial and online review mining.
√ Based on the research, I deliver web copy in a wireframe directing your web designer to lay out the page for maximum conversions.
Rich Sheehan, Director of Marketing
Boulder Community Health
Ross Meyer, Personal Trainer and Owner of Move Well