If you’re getting plenty of website visitors, but not enough of them are buying…
There might be a problem with your sales process
Here’s How a Website Review Can Turn Your Trickling Online Sales Funnel Into a Revenue Stream
SEO experts and content marketers claim they can get website owners a boatload of visitors. Which many of them can. But…
50% of sales leads are qualified but not yet ready to BUY. (Source: Gleanster Research)
Without a good sales funnel on your website, those visitors that you just spent half your marketing budget to get will click away from your website.
And away from your business. Maybe forever.
You can change this scenario so the right visitors stay in your funnel…
And become excited to buy from you.
Turning those visitors into buyers requires having a funnel full of persuasive copy designed to sell.
“Basically, I was looking for a coach who could give me an expert opinion on what I could do better on my website overall. Mary went above and beyond what I thought she’d do, honestly.
The copy she helped me create wasn’t cheesy, either. That’s something my audience will not tolerate. It has to be authentic to our community, and I definitely feel like what she came up with was authentic, and we worked together to really hone it.
Also, since we talked and made changes, our sales have been higher than ever. We made a 30% leap in the first month, which is incredible. I think the site is speaking to people now more than before.”
Neely Quinn, Owner of TrainingBeta
Join Marketers Who Increased Their Revenue by Patching The Hole in Their Sales Funnel
What your trickling sales funnel needs is an objective evaluation of how a visitor experiences your customer journey. From a copywriter with extensive UX and design experience.
You need an evaluation of your target market’s motives and an audit of your website’s:
- sales and marketing strategy
- graphic design
- user experience design
A good evaluation will not only find the weaknesses, it will also tell you how to fix them.
When each element is working in unison, your sales funnel can become a revenue stream.
“I had written the copy on my site a few years ago. I threw in a few catch phrases here and there too, but I was just putting pieces together like a Frankenstein monster.
Based on Mary’s suggestions I rewrote headlines and body copy and moved things. I feel this new copy will resonate more with visitors to my website.
But we are not finished yet. Websites are never done. We will continue to tweak and test new ideas on the site.”
Manny Oliverez, CPC , Chief Executive Officer at Capture Billing & Consulting, Inc.
This is the Gaping Hole in Just About Every Website Sales Funnel
Getting people’s attention is the tip of the iceberg. After that, you have to grab their interest and keep it. Because once people lose interest, they go somewhere else—probably to your competitor’s website— to fulfill their needs.
On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. (Copyblogger)
You can get people’s attention. You can earn their trust. You can win them over so they open their wallet.
You can get the sales you want.
You just have to know what your visitors want. Then you’ll be able to tell them how you deliver on their needs. This is just one of the areas my website review will cover.
How Good Copy Resonates With Visitors
There’s customer research behind the suggestions I share, which is why the copy changes I make will speak to the needs and desires of your target audience.
Research Target Market’s Needs
I’ll comb through your customer testimonials and online reviews to uncover the desires of your target market.
Copy Your Target Market Will Love
In Your Brand Voice
“My New Copy Forms a Better Connection Between My Visitors and My Brand, and Makes That Connection Quicker”
“I had my website reviewed by Mary because the messages on my website weren’t aligned with my latest company vision and weren’t connecting with my visitors.
I was impressed by the thoroughness of the review. But really impressed with how her copy suggestions combined my company’s values and passion, along with customer testimonials. She nailed what my new focus is about – without changing my voice.
She gave me a mock-up of copy and layout suggestions which made it easy for me to understand her ideas.
I wish I would have worked with a copywriter on my website from day one. Someone like Mary who has copywriting and marketing experience would have probably saved about $10,000 of my time.”
Dean F. Barta, Chief Adventure Officer at Return On Adventure
You May be Unaware That
Your Web Design is Making People
Click Away From Your Business
This means you only have a few seconds to pique the curiosity of those scanners. If they don’t notice your stellar headlines, visitors will blow right by them. If visuals distract their attention, you’ll lose their interest fast.
Good design sets a stage for your copy to get noticed. Even by the fastest scanners.
Good design puts a Brooks Brothers suit on your sales copy so it’s dressed for success.
Design influences the first thoughts people have about your business. And that matters.
In a ResearchGate study, people were asked whether or not they trusted a health website and why. Their replies were startling:
I’ve designed websites and watched people use them. I’ve come out of that experience with an understanding that it’s a package deal. Compelling copy has to be combined with good design for better conversions.
I’ll evaluate your design and visuals to make sure they are giving your copy all the power it needs to sell. I’ll make sure your design isn’t PREVENTING people from moving through your funnel.
All suggestions are communicated visually through video and a mock-up. This makes it’s easy for you and your team to understand where copy and visuals need to be positioned. And how copy should be formatted.
Prevent Future Leaks in Your Sales Funnel
Through video, you’ll get a visual evaluation of your sales funnel. This visual journey makes it easy for you to understand where the gaps are in the sales process. It makes it clear as to whether the gap is copy or design related.
Behind every suggestion is a reason, and you’ll hear it. This way you can keep applying these principles long after the review is over. Because I believe in giving people their own pole so they can fish.
Get a Website Review When…
- You want to make more money from your existing traffic.
- You want more leads, email signups or free downloads from your website.
- You’re tired of having a website that doesn’t contribute to your business goals.
- Your company’s focus has changed.
- The copy on your website is long overdue for a makeover.
- It’s time to redesign your website.
“I recently launched my new website and asked Mary to give me her opinion on it. The site took many months to complete, and at this point I felt quite satisfied with it. Mary immediately pointed out a couple of things that I had noticed previously but hadn’t considered important… she made some very astute observations on how those things could be tweaked to greatly improve my messaging. She also gave me some excellent examples of the exact language I could use to draw my audience in, to really capture their attention.
Mary is an extremely valuable resource – I strongly recommend requesting a website review from her BEFORE completing your site, and taking advantage of her excellent marketing insights and wordsmithing abilities.”
Laurie Dallenbach, Art Director at Dallenbach Design
Here’s How a Website Review Can
Transform Your Business
- Fix the loopholes on your website that are costing you customers.
How much is each new customer worth to you? $50, $100, $500, $1,0000.
- Strengthen the sales funnel on your website.
- Prevent gaps in future funnels you set up.
- Provide a better return from the money you’re spending to get traffic.
Here’s What You’ll Get in This Thorough Website Review
- One-hour video that shows you exactly where the holes are in your sales funnel and how to patch them up.
Valued at $450 for a one-hour consultation with a sales coach.
- Evaluation of your unique value proposition.
Marketing consultation valued at $100.
- Copy suggestions that can immediately fix the problems discovered.
Valued at $300 for research and copywriting.
- Copywriting for CTAs.
- Theory, so you can keep refining your sales funnel long after the review is over.
Copywriting coaching valued at $100.
- Objective evaluation of design elements, visuals and page layout.
- Design suggestions to fix the problems discovered.
Web page design typically runs $150 per page.
- A mock-up so you see a visual of how to lay out copy and design suggestions.
Design mock-ups start at $500 per page.
- Load speed testing to identify if you’re losing visitors before they even see your website.
- Suggestions on how you can speed up your website.
These types of audits typically cost $50.
- 30-minute Skype follow-up meeting where you can clarify suggestions or get more ideas.
Copywriting coaching valued at $50.
I’m offering this $1,800 value for $720. It’s a steal at this price.
Get Your Sales Funnel in Better Shape Now
Order Your Website ReviewSecure checkout through PayPal. Limited reviews available.
An Evaluation Customized for Your Target Market and Your Business
Your customers are unique and so is your brand. That’s why cookie-cutter feedback won’t increase your sales. That’s what you’ll get with a cheap or free review.
That kind of feedback won’t tell your visitors how you fulfill their deepest desires. And solve their toughest problems. It won’t explain the type of value you deliver that’s most important to your target market.
In my review, you’ll get feedback tailored to your target market, your offerings and your business niche.
The review begins with a questionnaire you fill out that explains your:
- business goals
- target market
- top traffic source
- unique value proposition
- and lots more
I’ll go on a fact-finding mission to learn about your competitors and customers.
This research takes extra time but it’s well worth it. Because that’s how I develop suggestions that’ll be meaningful to your visitors.
The kind of messaging that shows your visitors empathy. It separates the sales people that listen to prospects from sales reps who just broadcast a processed message. The former sells, the later sends people to a competitor.
“I needed to update my website and I had no idea where to begin. I didn’t know if I should scrap the whole website or if the current site was workable, and it just needed to be tweaked. I felt overwhelmed, Mary suggested a website review might help me decide what to do.
I’ve had a lot of sales training so I was skeptical about getting the review. I just didn’t know if it would be of value, or if it was just a sales tool to get me to buy something bigger.
I’m really happy with the review I got because it made it clear how I should proceed. I felt Mary actually gave me some specific tangible suggestions that weren’t so general that they could be applied to everyone’s website, they were very specific to my site.
She didn’t just show off how much she knew and made me hire her to get the improvements I needed. She gave me improvements I could make myself. I loved the samples she gave that showed how I could tweak my copy to create a more interactive dialogue and sell my services better.”
Laura Hodgson, Owner of Haven Interior Design
Immediately After You Place an Order…
- You’ll receive a questionnaire to fill out.
- After you finish the questionnaire, your review gets booked on my calendar.
- In a week, you’ll receive a link to the website review video.
- After you watch the video, you’ll schedule the 30-minute Skype call.
Turn Your Trickling Sales Funnel Into a Revenue Stream
Order Your Website Review Now
Secure checkout through PayPal. Limited reviews available.